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Communications Major Career Choices



The following is a list of five possible career choices for a Communications major:

Editor

-Median Pay: $53,880/yr ($25.90/hr)
-Entry-Level Education: Bachelor’s degree.
-Experience: Less than 5 years
-Potential Growth: -2%

An editor’s job is to plan, review, and revise content for publication.  This job is primarily worked in an office environment although a growing number work remotely from home. You must be proficient with computers and have a keen eye for formatting and spotting errors.  Tight deadlines can make this job particularly stressful.  It seems to me that online content is far less quality-checked than their print counterparts.  I think that the speed in which news travels online has made the online editor’s job more difficult.

Advertising, Promotions, and Marketing Managers

-Median Pay: $115,750/yr ($55.65/hr)
-Entry-Level Education: Bachelor’s degree
-Experience: Previous experience in advertising, marketing, promotions, or sales is preferred.  Internship while in school is highly recommended.
-Potential Growth: 12%

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.  Simply put, their job is to get their client or company’s name out there and generate revenue.  An Ad Manager’s success can be quantified by the amount of revenue boost seen by their particular campaigns.

Public Relations 

-Median Pay: $54,170/yr ($26.04/hr)
-Entry-Level Education: Bachelor’s degree
-Experience: None (Internships very helpful)
-Potential Growth: 12%

A public relations specialist has a responsibility to create and maintain a favorable public image for the organization which they represent.  You know those guys on TV during disasters like the BP oil spill?  Their apology and future plans are designed by a PR team.  You must be very politically astute to maintain a large corporation’s image.

Technical Writers

-Median Pay: $65,500/yr ($31.49/hr)
-Entry-Level Education: Bachelor’s degree
-Experience: Less than 5 years (not necessarily as a technical writer)
-Potential Growth: 15%
Technical writers prepare instruction manuals, journal articles, and other supporting documents to communicate complex and technical information more easily.  That instruction booklet on how to get your computer router working?  Designed by a technical writer.  Reading a cookbook?  That is technical writing.  Just because it says “technical” in the name doesn’t particularly mean they only deal with technology. 

Announcer

-Median Pay: $27,750/yr ($13.34/hr)
-Entry-Level Education: No formal for some, but bachelors is typically needed for higher paying positions
-Experience: None (Internship helpful)
-Potential Growth: 2%

An announcer can be either on radio, television, or work various entertainment events in person.  Their job is to present music, news, sports, or commentary.  Typically announcers work full time but some work part time such as a morning show or late-night programming.  In general, announcers working in larger markets earn more than those working in smaller markets.  Getting syndicated is the key to the big bucks in this area of expertise.

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The job that I have been looking at for a while now is one I listed above: Advertising, Promotions, and Marketing Managers.  There are two specific reasons.  One is obviously the pay.  The potential for a $100k plus salary is very attractive – which also makes this job incredibly competitive.  The other reason is that I think I would be very good at it.  I have experience managing teams and I obviously am about to have the education requirement.  I feel I have a keen eye for this type of work and it is definitely a field I am looking at if I am able to get out of the Air Force this fall.

References

Bureau of Labor Statistics. (2014). US Department of Labor. Retrieved from http://www.bls.gov/

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